How to turn people ‘right off’ using LinkedIn for prospecting

As I’ve grown the business – Velocumen, my online presence has slowly grown too.

To explain, I use LinkedIn extensively. to network, to research businesses and to reach out to new prospects, where I hope to be able to introduce not my business, but my clients’ business and their services. This means I have to be supremely careful as it is not only my reputation at stake, but also my clients’. I keep having to remind myself that LinkedIn is a bit more than Facebook for business people… shouldn’t we all?

When trying to make contact with new people (on behalf of my clients), I am always aware that their time is valuable, and they might not see what I’d like to speak to them about, as one of their priorities on any given day. But I am increasingly aware and shocked by some of the immature and elaborate ways that people use when trying to get in touch with me (one such example of that is shown in this picture), so here are a few ‘dos’ and ‘don’ts’, that I have found useful from both sides of the LinkedIn networking challenge.

  • Do: be straight, polite and to the point
  • But ‘do’ your research, are you sure you know this person and their business profile? and do you really understand it?
  • If you use automated, or outsource your introduction methods ‘do’ have a clear follow-up method. I’ve had people chase me 2 – 3 times, even though I ‘did’ actually reply to them
  • Do: be courteous, if someone has the decency to come back to you with a question or comment about what you’ve said, go back to them, rather than turning your back on them
  • Don’t: assume you really know their business, when actually you ‘don’t’
  • Don’t: suggest you know their challenges and have insights from similar companies, it’s best to assume you ‘don’t’
  • Do: look at their profile carefully, research their company, look at their posts, it really helps to tailor your message to them
  • Don’t: use stock intro’ messages, unless you are prepared to edit them very carefully – read twice, send once!
  • Don’t: just collect contacts
  • Always: say ‘why’ you want to connect with them, just because ‘we have shared contacts’, isn’t a good enough reason

Now, back to Grace, she never did come back to me to tell me why she ‘loved’ our brand, or how deep she looked into our business. Even though I noticed she was looking at my LinkedIn profile shortly after my reply (a bit late for that). But, I do really understand how hard it is to make new contacts on LinkedIn, and that’s why I’ll always go back to people if they reach out to me, even if it is to challenge them, or give a little free advice.

Headwind & uphill there, tailwind & downhill home

Today I decided to have a little spin on the bike before work, I didn’t have many meetings scheduled, so thought I’d be home by 9:30.

But as I pushed into the wind, and up the hills of Nottinghamshire’s Robin Hood Country, and Sherwood Forest, I decided that the further I went, the harder it was, the more enjoyable the ride home would be. So, with a slowly warming sun and the the beauty of Clumber Park, I thought I’d go a little further, and then I thought, what the heck, another 10 miles and I’ll be at InControl’s new offices. Sure, it was uphill headwind all the way, but the thought of a cup of tea and a tailwind home, gave me an incentive.

And then it hit me, cycling like many sports is a lot like business, you’ve got to put the effort in, even when it’s not comfortable, even when the hills and the winds of business are trying to stop you in your tracks.

So after 26 miles I arrive at InControl’s offices, greeted by smiley faces, a cuppa and some of Ehsan’s birthday cake in the fridge. Simple pleasures and the fuel I needed for a blast home. And wow, that downhill tailwind section from Clowne to Clumber was well worth the slog to get to Barlborough.

                                                         

Why factories struggle with the first steps in digital transformation

And six things you should be doing from today

Far too many factories struggle with embarking on a digital transformation journey, because connecting to existing machines isn’t easy, why not?

For a few key reasons; firstly, they bought machines some time before they realised that they might want to get data out of them. Secondly, the suppliers of these machines (even though they’ve been paid for), don’t want to lose control of the machine or the customer… now that’s not really in the spirit of smart connected factories is it? And finally, because the machine was designed in such a way, that there’s no standardised computer interface to connect up to.

Many large companies of machines will charge you between £2,000 and £10,000 for the privilege of getting your data, out of your machine… so if you’ve got 20 machines… wow!

Everyone thinks that implementing Industry 4.0 or Smart Factories, is all about the software… and the marketing of such ‘platforms’ makes you think they can connect to anything… well give them a network cable and sure they can. But it’s not as simple as opening the cabinet door of a 20 yr old machine, chucking in a Cat5 cable and slamming the door quick…

Here are 3 key things to do (and don’t) right now to make your journey less painful:

  1. Don’t buy a machine without agreeing a specification for getting data out of it… and speak to a specialist to help you ask this question.
  2. Don’t buy a machine without getting access to the original source code of the computer system or PLC controlling it.
  3. Work with an independent specialist to help you set in-house specifications, and standards for data.

Get a plan for the data, not the software…

Many companies start their ‘digital’ journey with ‘this year’s’ business need… makes some sense, but I’d say stop. Why, well what happens is one department head (let’s say quality), embarks on a digital project to improve quality, implements a specialist data driven quality system, and connects up to some processes. Two years later another department head (let’s say finance), kicks-off a digital project to reduce energy costs, and buys a specialist energy monitoring system, and connects up to some equipment… this goes on, and the company ends up purchasing half a dozen different disparate systems, all with their own networks and data strategy, and much of it connecting to the same machines and processes.

If only someone had thought about the long term plan, came up with a method of connecting up all machines & processes, in a common, unified and standardised way, that all stakeholders in the business could get access to it, as the business needs changed.

TOP TIP: work with a partner who is independent and can help you agree standard naming and data conventions for your business and use this with all suppliers and future automation contractors.

INDEPENDENCE IS KEY: Try to keep open architecture, and use commonly available industry standards where possible.

So start the journey with the data, and you’ll have data that everyone can access, whatever software platforms suit your business needs best.

But how do you get data out of the machines already on the shop floor?

Everything is possible! even machines without PLCs or computers systems, will have data that can be extracted. There are several ways to connect to machines, depending on how old and computerised the machines is, and how cooperative or available, the original machine supplier is. Here are the most common ones:

  1. An agreed data interface such as OPC-UA, or fieldbus with open access agreed by your machine supplier (these are the best types of machine builder and should be applauded).
  2. Network protocol interfaces, often for older machines, where you have some access to a comms port on the machine.
  3. ‘Sensoring-up’ a very old machine… chances are you can measure anything, it’ll just take some work and some clever electrical and/or instrumentation engineers to help you.

And finally… 3 more tips:

  1. People: Get a team together, involve those on the shop floor, get someone to champion the cause… and find the right partner to work with
  2. Plan: Have a long term plan, and agree your in-house standards, and get the building blocks in place before you start
  3. Start small & Scale: with an easy project to demonstrate a return on investment, then scale up as the business evolves

Get in touch with Velocumen, if you need some advice… it’s not something we do, but we can point you to the right people.

 

Velocumen Limited – Ian Clarke now a DISC accredited practitioner

To support our clients’ staff development and team working, Velocumen decided that the DISC methodology of behavioural profiling would be a useful tool.

To achieve this it was necessary for our Managing Director – Ian Clarke to become trained as an accredited practitioner in DISC. Having used DISC profiles in the past from a number of publishers, we liked the style of reports provided by TTI Success Insights, and what’s more they were the first publisher to computerise the reports back in 1984. That sounds like a long time ago, but the science of DISC goes the ancient Greeks 400BC, and 100 years ago Carl Jung first studied these psychological profiles.

There is no right or wrong, no good or bad, in these profiles. We all have natural behaviours and we all adapt our behaviour depending on the people we are with and the environment we are in. Understanding how we behave and adapt our behaviour can help us perform better in many environments, and help us understand how to best deal with colleagues, team mates, customers, suppliers and even friends and family.

Finding email addresses for B2B contacts, now easy with GetEmail.io

Finding email addresses for B2B contacts, now easy with GetEmail.io

I work with clients who need to get their solutions and services in front of the right people in the right markets, with the most compelling message. This is a great and useful article to make Finding email addresses for B2B contacts easy with GetEmail.io.

But people like us, can waste a lot of time tracking down the correct email address for key business prospects. Using Google sometimes works, but it is ‘hit and miss’ and time consuming. This is where I have found GetEmail.io absolutely invaluable, and really accurate, nearly all of the time. Out of 132 searches, I found 94 correct emails first time…71%.

There’s a nice platform where you can manually type the person and org’ you are looking for, but the bit I really like is the LinkedIn plug-in, which gives you a green button on the persons profile, click that and let GetEmail.io do the rest.

Pricing is dependent on usage, for 10 credits a month (10 emails addresses found) on the free plan, or $49 for 300 credits/m and so on…

My only recommendation, especially for European users and GDPR compliance, would be to add an opt-in or opt-out message to the footer of your first email before adding to your business CRM or marketing list. And use the email address professionally and courteously. For more information on finding email addresses for B2B contacts using GetEmail, please contact us, or call us directly on: 07775 846603.